The track was already gathering serious momentum ahead of its 11th September release, generating close to 1,000 TikTok recreations, while WhyDee’s collaboration with Nigerian creator Peller pulled in around five million views. It is another sign of the increasingly blurred line between WhyDee’s huge online presence and his growing credibility as an artist, with his dedicated Hawk Tribe community following the process from viral freestyles to live Twitch recording sessions.
Following a year that has also included collaborations with Apple, Spotify, Marc Jacobs and the NFL, ‘Bonjour’ feels like the beginning of another chapter for WhyDee, with a cinematic official video set to follow shortly.