The release also launches 7Wallace’s new ‘Here To Stay’ series, a platform spotlighting UK rap artists whose influence has shaped the culture while continuing to push it forward. Chip being the first artist involved feels fitting. Two decades into his career, he remains one of grime’s most respected voices, balancing lyrical sharpness with mainstream longevity in a way few UK artists have managed.
Speaking on the campaign, Chip described the project as a reflection of where he is creatively “20 years into my legacy”, while also celebrating grime’s global impact and the artists who continue to evolve the sound.
With a new project set to arrive in September as part of the ‘Here To Stay’ series, ‘GTTB’ serves as both a statement piece and a reminder: Chip is still operating at the highest level.