CUPRA embeds the RAVAL inside Manchester’s live music system with Chase & Status and Lancey Foux, turning a city-scale premiere into a performance-led rollout across electronic and rap.
CUPRA shifts format. No showroom, no static reveal. Manchester becomes the stage as the RAVAL lands through live culture, not presentation.
At Projekts Skatepark, Lancey Foux opens with a high-impact set, positioning the car inside the performance itself. Energy scales fast as Chase & Status take over, delivering a headline set that converts the space into an open-air arena. A defining moment lands with a live performance of Homework featuring Lancey Foux. Integrated into the premiere, not layered on top.
Momentum carries from Chase & Status’ ongoing 2026 run, recent releases, catalogue depth, and underground reactivation through phone-free rave takeovers across key European cities. That same raw, crowd-first energy drives the Manchester rollout.
The launch extends beyond a single city. CUPRA activates 12 locations simultaneously under its “Follow the CUPRA” system, embedding the RAVAL across local music and cultural networks in Barcelona, Madrid, Paris, Berlin, Milan, and Manchester.
Post-event, the system moves into after-hours. CUPRA City Garage Manchester hosts a late-night continuation with Chase & Status and Skream, shifting the launch into the brand’s UK cultural hub.
The positioning is clear: product integrated into culture, not placed beside it. The RAVAL lands as a live asset. Experienced through sound, movement, and collective energy.
UK showroom rollout follows September 2026.
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