Rotterdam based reggae and dancehall artist Shiwa returns with his new single “Pricetag”, a powerful roots reggae release that explores self worth, resilience and the importance of protecting your mind from outside pressures. Built around hypnotic rhythms and weighty roots melodies, the track challenges a world where everything seems to have a price, reminding listeners that true value comes from within rather than the expectations of society.
Drawing on his Caribbean and Surinamese-Hindustani heritage, alongside the Indian spiritual traditions passed through his family, Shiwa continues to weave culture and consciousness into his music. After first gaining international attention through a collaboration with Angolan artist Yola, touring with acclaimed Bob Marley tribute band The Rootsriders and more recently teaming up with producer TroyBoi on “Jungle“, “Pricetag” sees him return to the heart of his artistry. The result is an authentic and thought provoking anthem that blends timeless roots reggae with a message of identity, purpose and staying true to yourself.